About Genial Marketing
We built Genial Marketing because salvage yard owners deserved better. Better tools, better data, better ways to turn inventory into revenue.
Our Story
Genial Marketing was born from a simple observation: the auto recycling industry was being left behind by technology. While other industries embraced data analytics, AI-powered insights, and automated marketing, salvage yards were still relying on spreadsheets, gut feelings, and word of mouth.
Our founder, Luis E. Woolley, saw this gap firsthand. After decades of consulting for organizations including the World Bank, he turned his attention to an industry that needed innovation the most. In 2011, he established Global Solutions Software, a premier software development consultancy that has since completed over 100 projects across 15 countries.
Genial Marketing is the culmination of that experience — a purpose-built platform designed specifically for the auto recycling industry. Every feature, every screen, every data point was designed around the actual workflows and challenges that yard owners face every single day.
Our Mission
To help every salvage yard owner in North America turn their inventory data into revenue using AI-powered intelligence.
We believe that every yard, whether you have 500 parts or 50,000, deserves access to the same caliber of business intelligence that big corporations use. Our platform levels the playing field by giving independent yard owners powerful analytics, automated marketing, and marketplace visibility tools that were previously only available to large enterprises.
Built by Global Solutions Software
Genial Marketing is built and maintained by Global Solutions Software, a premier software development consultancy founded in 2011. With headquarters in Wilmington, California, and offices across three continents, we bring a global perspective to local problems.
Our parent company has delivered over 100 projects across 15 countries, earning FedRAMP certification along the way. We also operate Redline Used Auto Parts, a dedicated online marketplace for the auto recycling industry, giving us firsthand knowledge of what buyers and sellers need.
Meet the Team
Behind Genial Marketing is a team that combines deep technical expertise with real-world understanding of the salvage industry.
Former World Bank consultant with more than three decades of experience guiding organizations through complex international markets. Luis founded Global Solutions Software in 2011 with a simple belief: technology should solve real problems for real people. That belief led him to the auto recycling industry, where he saw yard owners struggling with outdated tools and zero data visibility.
Adriano brings more than 30 years of sales leadership to the team, having driven business growth through strategic partnerships across multiple continents. His deep understanding of the auto parts market and salvage industry means he speaks the language of yard owners and knows exactly what they need to grow revenue.
A specialist in building robust, secure mobile and web applications, Saurabh has spent 15 years turning complex technical requirements into clean, reliable products. He oversees every feature from concept to deployment, ensuring Genial Marketing runs smoothly for every user, every day.
Gaurav is an expert in sustainable CRM ecosystems with deep expertise in enterprise architecture. He architects the data pipelines and intelligence layers that power Genial Marketing, turning raw inventory data into actionable insights that help yard owners find hidden revenue.
Our Values
Data-Driven
Every recommendation backed by real data from your inventory, your market, and your buyers. No guesswork.
Industry-First
Every feature designed from the ground up for auto recyclers and salvage yards. Your industry is our only focus.
Simple to Use
Powerful does not mean complicated. Focus on running your yard, not learning new software.
"Innovation is not about technology, it's about solving real problems for real people."
-- Luis E. Woolley, CEO & Founder
Ready to See What We Can Do for Your Yard?
Talk to our team and get a personalized walkthrough of how Genial Marketing can help you find hidden revenue.